“Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques”
With the growth in online business Digital marketing is a way to attract new customers to your website, the percentage of consumers searching for products online has grown considerably, and Digital marketing gives business the opportunity to interact with these customers 24/7.
Depending on your business objectives and your current digital footprint the cost can vary, it is more time than money required..however once you put the structure in place and plan a stragedy the cost will be dramatically decreased.
We can implement digital plan for your business based on your objectives and budget, after free consultation the plan will be presented and you choose where you spend based on budget.
“Websites and application that enables users to create and share content or to participate in social networking”
Depending on where your customer are likely to be is a good place to start ie if you sell skateboards maybe Facebook is where you should be, however other platforms should be considered as they can be valuable SEO links if done correctly.
We can determine which platforms may be valuable to be present on, we can also plan content/ advertisements and best practise’s for using these platforms.
Adwords is an advertising platform from Google which enables customers to advertise on Google search network and there partners, you can have your advertisments at the top of search results ahead of organic search, and you only pay when someone clicks your advertisment.
Adwords can be a cheap and as expensive as you like, it depends what your objectives are and how much a click i worth to your business? you only pay when your ad is clicked and the cost is based on your ad quality and auction price for keyword.
We can design adwords campaign on set budget, populate keywords required and manage campaign, a good adwords campaign depends on various factors including landing pages for your ads, we design specific landing pages for your advertisments for increased results and success.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results
Any online business who are looking to grow online need to have an SEO stragedy if they wish to compete with growing online competition, On-Site SEO and Off-site SEO for your business can considerably increase traffic and conversion to your website.
Zeo can design and implement a digital SEO stragedy to suit your needs, affordable and within your budget.