This is the official explaination if you Google this question!! got it? put simply this is an SEO method that helps drive traffic, business to your website through your external sources ie Social Media, External links related to your business, lets delve into some of these to see how they can benefit your business.
These are examples of OFF-SITE SEO.. to be successful with SEO there is no need to participate in all aspects of these methods, however you do need to be active in relevant SEO methods to drive your online success, the trick is finding which ones suit ie if your customers spend time in Facebook it makes sense that you have a presence there.
Zeo Digital can help identify where you should be online based on your customer personas and instruct you where is best possible to display your products to relevant customers, first you need to find out where your customers are and a good way to start is to look at your competition!! where are they online? and why are they there?
We can figure this out so you don’t have too, giving you the knowledge to drive customers to your site and hopefully and eventually become promoters of your business.