WHAT SEO FACTORS SHOULD YOU IMPLEMENT IN YOUR NEW WEBSITE?

 

So you have decided to set up new business and a website is top of the list, planning a website can be difficult and there are a lot of factors to consider, it needs to look good, be functional, easy to navigate, encourage reader to take action, it should tell a story of your business and encourage visitors to become customers and hopefully promoters.

SO WHY IS SEO IMPORTANT? WHEN MY SITE LOOKS SO GOOD?

A nice website with no visitors is a bit like a porche with no keys.. useless!! SEO are the keys to driving customers to your website and therefore should be a major part of the planning of your website, ok so your convinced SEO is the way to go, where do i start?

HERE IS SIMPLE SEO CHECKLIST FOR WEBSITE SUCCESS

KEYWORD RESEARCH

 

Choosing the correct keyword for your website is essential for SEO and therefore should play a big part in the planning, once you choose the keywords related to your business you need to carefully place them on your website, they need to be placed in the content, meta title and descriptions, url of each page, try to avoid key word stuffing as this can lead to penalties from Google, the page must make sense and read naturally so it is a good idea to have a specific set of keywords and related keywords, there are many free tools online to help with this and also offer insights on traffic for these keywords www.googlekeywordplanner.com is good place to start.

IMAGES

A picture paints a thousand words, however if you have images on your website that are not properly tagged they are useless for SEO purposes, ensure all images are properly tagged and described correctly, Alt text should not be ignored and designed for some browsers that do not display your images, so very important to describe.

ON-SITE SEO

 

Ensure each page has a unique title the more unique pages means the more pages available for Google to index, if you have ten different services try to have these individual pages with individual page title, again this gives more information and more pages to index, with more pages there is opportunity to target related keywords.. ensure to add keyword to url, meta title and description.

 

SOCIAL MEDIA

 

Its good to talk!! and social media is a great way to keep the conversation going about your brand, even better if you are launching new website, going forward it gives you opportunity to share news. updates, deals etc.. so make sure your social media channels are linkable and visible on your website, also a valuable link to your website which can help with rankings

 

DIRECTORIES/ BUSINESS LISTINGS

 

 

Add your new website to relevant directories is a good local SEO technique, and good for brand awareness, also believe it or not customers still look for services  in directories so maybe source of new business, and of course link to your website which helps with SEO, finally and most important submit your website to search engines for indexing Google, Bing, Yahoo.

 

MEASURE YOUR SUCCESS

With any SEO plan measurement is essential, visitors to your website, how? when? and what the did when they got there, this is valuable information to help you progress your website and business, Google Analytics is a free tool that can help with this, ensure you sign up to Google with your gmail account, get verified and place the tracking code on every page of your website.

 

These are just some basic SEO tips for your new website and if you require any more information on SEO, please feel free to get in touch…